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| Classic Jewelry Company |
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| Leading Market Creating Brand |
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Dazzling jewelry easily appeals to ladies. Combining with unique design, it will be much more perfect. Having studied fashion design, Gigi Cheng returned to Hong Kong from Australia in 1988 with her husband who operated gem business. She assisted him to manage the family business, and started to engage in wholesaling in opal industry. In 1994, she and her husband set up Classic Jewelry Company, which specializes in colored stone jewelry set with diamonds for the medium to high-end market.
Color always brings one happiness, which is a beautiful combination of colored stones. Comprising creativity and technology, Classic Jewelry makes use of different colored stones presenting its new classic or trendy designs, which are well-received by her buyers. Apart from Hong Kong domestic market, products are also exported to the USA, Japan, Australia and South East Asia.
Ms Cheng’s designs are mainly flowers, so what inspires her? She said, “My design all derives from life. During my leisure time, I read overseas fashion magazines, keeping an eye on ancient Chinese art, and visiting museums, etc. I use my fashion design technique to apply on the design of a small piece of jewel. Within a small piece, I would like to make use of various colored stones to express my unique design idea.”
Ms Cheng always seeks for perfection, works seriously, and tolerates the others. She expressed, “Demands can make one improve.” Her clients inspire her a few words. “As you are Gigi, I trust you. You have to score 110 marks.” Now she still bears them in mind, and reminds herself all the time. For each task, she tries her best. While coming across difficulties, she will consult the others.
In the financial turmoil, she suffered a loss on speculative investment. From this experience, she learned that she should concentrate her efforts on business, and devote herself in the industry. Her jewelry business has been growing gradually and steadily. Apart from operating business, she continuously gives support to those jewelry-manufacturing workers who engage in a labor-intensive industry in the South China region and Hong Kong. At the same time, she is a volunteer serving the young and elderly, thus contributing to her motherland and community.
When talking about the modern woman how to balance her family and career, she frankly said, “I feel very lucky, and I love this job very much. My family, especially my husband gives me great support so that I can concentrate on my work without any family pressure. There are so many types of colored stones. To put different kinds of colored stones together creates innovation with different styles of “mix and match”, thus really giving me room to design.
Ms Cheng not only works diligently, but also studies hard in her spare time. She studied 5-S and 6 SIGMA, which are fully applied to her management concept. She said, “More communication with staff, mutual respect and getting along with others, turnover of staff will be relatively low.”
Looking forward, Ms Cheng hoped that with its expertise in ODM or OEM business model, Classic Jewelry steadily takes a bold initiative to gear towards OBM business models, establishing her own jewelry brand – Gigi Cheng, and providing tailor-made service to her customers. Each jewel can match with the wearer’s style with her everlasting creativity. This is a fusion of art bringing a fresh sensation to ladies. Perhaps, this is a dream for each designer.
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