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| Legrand Jewellery (Mfg) Co Ltd |
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| The Synergy of Aesthetic & Design Makes Each Creation Enchanting |
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With the global slowdown and economic downturn looming on the horizon, jewelry industry is severely hit by the brunt of financial crisis. Legrand takes an aggressive approach to brace for these unprecedented challenges. In addition to fostering the customer relationships, Legrand keeps innovating its products and striving for perfection to ride the waves of these turbulent economic seas.
Under the financial turmoil, maintaining the company strength and controlling the business loss are the keynotes of the whole industry. Parco Lam, General Manager (Marketing) added, “human resources is what we treasure, in addition, market expansion and product breakthrough also shine beacons of light in the lackluster market.”
Looking back Legrand’s over 20 years of history: Starting from a small firm with only a few staff members, turning into an enterprise of over 70 staffers in Hong Kong; Emerging from partnering with production plants to opening up independent production lines, then establishing a production team with over 400 staff in Panyu, Guangdong; From the initial Asian market extending to America and Europe, setting foot in the Middle East as well. These hard-earned accomplishments bolster Legrand’s determination to make progress.
Parco considers extraordinary handicrafts and designs of Legrand are recognized by the jewelry industry. “Legrand never makes compromise on handcrafts or designs, thus product quality is guaranteed. Legrand is competent in ruby, sapphire and beryl products, regardless of the source or color matching. These strengths need to be backed with a certain level of throughput and supply chain. In addition, semi-finished goods such as ring setting and pendent setting also draw high market recognition.”
Legrand tends to have diversified jewelry designs, combining classic and trendy styles, sprinkled with revolutionary European essence. Parco pointed out globalization was prevailing in product designs and Legrand was heading towards this path, targeting mid-end and high-end market. Considering the jewelry trend of 2009, Parco replied, “price is the prerequisite of client’s choice jewelry. Basic designs are aplenty in the market, but levering with bold looks is needed to address the needs of respective clients.”
Legrand understands that human resources are important corporate assets, it pays great attention to communication between managers and staff. The company takes an open attitude towards the staff development, allowing great room for maneuver, drawing on collective wisdom to get better results and open up revolutionary corporate development channels. This top-down driving force motivates all the staff to put their hearts into work completely. The managers put themselves in other’s shoes before making any decision to attain a win-win situation.
To facilitate the mutual understandings of and boost cooperation between the sales frontline and the production team, Legrand arranges on-site visits to the Mainland plant for Hong Kong staff from time to time. This not only can catalyse more seamless coordination, but also establishing a direct interactive platform to bridge up their benchmarks. Legrand can gather the staff opinions and formulate policies to suit various corporate needs, fostering their sense of belongings to the company. Parco is confident that this practice is cost-effective and will bear the fruit of intensifying staff competitiveness for corporate development. On the other hand, the enhanced sense of belongings motivates the staff to actively equip themselves for upcoming challenges.
Facing the global economic gloom, Parco encourages industry players to strive continuously to make progress and strengthen their existing business relationships. When negotiating with clients, take heed of the underlying risks. Although consumption is weak, demand still exists. If the sales quality is maintained, there is room for development as long as the market digests the defects arising from the global financial tsunami.
Legrand Jewellery (Mfg) Co Ltd
sales@legrandjew.com
www.legrandjew.com
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